Opponents of CSR argue that resources spent on other than economic goals are an unnecessary waste of it. However, as I have already mentioned in my last blog post CSR strategies can actually come along with a range of benefits that can outweigh its costs. CSR engagement can really become a necessity for well-organized and well-structured business. Now, the questions raises:
Where do I get a skilled and valuable CSR manager from?
When thinking about NGOs and large companies putting all their efforts into their salient goal of profit, I did not expect the two to work hand in hand to improve sustainability. Yet, a very interesting blog post of Vijan Kanal proved me wrong.
Reservations in Businesses
At Kanal Consulting, the managers had some set-back experiences with other companies whenever the idea came up to involve NGOs. Vijay Kanal reveals the fear of large firms to be judged for their past behaviour. Another problem Kanal points out, is the ease to just sign a check than contacting a NGO and set up a whole new department which is costly and cumbersome.
Finding the right NGO
Vijay Kanal, Certified Mangement Consultant and Managing Principal at Kanal Consuting, warns in his post that cooperating with a ‘wrong’ NGO might not lead to the desired results. Especially, organizations like Greenpeace with a history of anti-business activities are the ones Kanal advises to avoid. Kanal questions a firm’s ability to make the world a better place. Instead, firms must be aware that NGOs can solve their business problems if they only choose the right one.
Vijay Kanal assures that NGOs are mainly known for promoting socially responsible activities and engaging in philanthropic efforts. Surprisingly, he claims that a lot of NGOs are even partnering with major corporations on environmental sustainability efforts. Historically, he classifies NGOs and Businesses to have an adversarial relationship. According to Kanal, both institutions can profit from a solid corporation. This argument is also supported by Tobby Webb, Founder, Ethical Corporation and CEO, Stakeholder Intelligence. In his blog post: “Ten simple steps to supply chain CSR engagement beyond audits” he advises:
“Go find NGOs who can help you manage risk. Don’t wait for them to come to you.”
To sum up, Kanal and Webb teach us the importance for companies to be supported and counseled by NGOs.
The advantages of NGOs, Kanal names, is their great knowledge in areas like waste, natural resources, energy, food and agriculture. Kanal argues that a corporation with NGOs can be beneficial concerning a firm’s operations, supply chain, and impact in the marketplace.
Furthermore he explains: “In some cases, these partnerships have also had a positive impact on the corporate brand, since an NGO association can provide much-needed credibility on sustainability claims.”
The main argument that Kanal points out is a NGOs desire to create a great impact on the environment. Thus they select their corporate partners carefully. One of the main argument, Kanal provides, is NGOs purpose to promote and publish their efforts.
NGOs have a hard time when wanting to be in the center of attention for one of their sustainability efforts. Supporting and advising large companies can help them to bring forward their ideas and efforts.